White papers

A tool for comparing the visibility of online ads

In a previous eye tracking study conducted by our Miratech team, we presented the most effective content for boosting ad visibility.

Now, in response to a number of questions about these results, we have published a tool online to help you compare ad visibility.

1st criteria: test the characters that appear in the ads

Define your characters according to two criteria:

gender
sensuality

Ad 1
Male Female
Sensual

Ad 2
Male Female
Sensual

Viewed for
during a two-minute navigation

2nd criteria: test ad layout

Define ad layout according to four criteria:

the presence of text
the presence of a face
visual integration: the image colors blend in with the rest of the website (integrated) or clash completely (not integrated)
density: the background of the ad is busy with lots of detail (dense) or, on the contrary, it is quite blurred and simple (not dense)

Ad 1
Presence of text
Presence of a face
Good integration with the page
High visual density

Ad 2
Presence of text
Presence of a face
Good integration with the page
High visual density

Viewed for
during a two-minute navigation

Conclusion

We at Miratech have made a tool available online so you can compare the impact of different criteria on ad visibility.

This tool compiles the results of an eye tracking study conducted by our teams. For a more detailed explanation on how this study was performed, download our white paper (in French only, for now.)

Subscribe now!

www.miratech.com

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